With the launch of a new Tiki Lounge, there was an opportunity to design a creative beverage program and merchandise line that would enhance the brand as well as the ambience of the venue.
Inspired by the adventurous spirit of the legendary Dog Pirates, the lounge has embraced a theme centered around their voyages across the seas, and their quest to bring treasures and rum to new shores. To further enhance the story of the brand, a wide range of unique Tiki mugs, Dog Pirate Totems, and merchandise items were created. These innovative ideas add a playful and thrilling atmosphere to the Lounge, and also provide a merchandise line.